Download multiple PDFs directly from your searches and from tables of contents; Easy remote access to your institution's subscriptions on any device, from any location; Save your searches and schedule alerts to send you new results; Choose new content alerts to be informed about new research of interest to you; Export your search results into a .csv file to support your research Persuasion: Personal selling requires persuasion on the part of the seller to the prospective customers to buy the product. It calls for skilful application of organisational principles to the conduct of sales operations. The following variables should be considered while formulating sales strategy. It is effective because there is face to face conversation between the buyer and seller and seller can change its promotional techniques according to the needs of situation. Amongst all the different personal selling skills you can have, listening skill is the number 1. The sales- It is a relatively expensive method of selling. Personal selling is the second major promotional strategy and usually involves a face-to-face communication between the seller and the buyer to “close the sale”. Successful sales personnel use a combination of personal selling skills that helps them become very good at sales and the reason for their success. Personal selling - Marketing aptitude questions Q1. Concept of Personal Selling: Personal selling might be defined as follows: Personal selling is a face-to-face contact between the salesman and the prospect; through which the salesman persuades the prospect, to appreciate the need for the product canvassed by him – with the expectation of a sales-transaction, being eventually materialized. It is the most effective and costly promotional method. The training of the salesperson is also a very time consuming and costly process. Below are few Personal Selling Strategies Call Rates If the intensity of competitive rivalry is high in the industry, salespersons involved in In addition, ... suitable means and techniques of profitable-selling of goods and/or services. Personal Selling Strategies Personal selling strategies should be derived from the marketing strategy and should be consistent with other elements of marketing mix. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product.It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. Common personal selling tools and techniques include the following: Sales presentations : in-person or virtual presentations to inform prospective customers about a product, service, or organization Conversations : relationship-building dialogue with prospective buyers for the purposes of influencing or making sales Disadvantages of Personal Selling. Under the “push” promotional strategy, the role of the sales force is to encourage intermediaries to buy the product. There is a requirement of high capital costs. Meaning of Personal Selling: Personal selling is an act of convincing the prospects to buy a given product or service. Ask for order, review points of agreement, help in writing up the order, ask which model the customer wants, note that customer will lose out if not ordered now; offer incentives to buy now – lower price, larger quantity for same price are several techniques … Business firms, derive various other benefits from, non-selling activities of sales-persons. 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